The Key Elements of Building a Successful Business

If you are like most new entrepreneurs, you will most certainly make many mistakes in the process of building a successful business. You are human…and you will falter. Be ready to humble yourself, accept that you will fumble and fall, learn from your failures, pick yourself up, brush the dirt off your back, and continue to look in the only direction that will bring you success…Forward.

“Failure is the tuition you pay for success” ~ Walter Brunell

In the last 4 years I have surrounded myself with many successful small business owners. I have taken notes, asked questions, investigated their tactics, picked their brain, silently watched and have done everything humanly possible to follow in their footsteps. In the process I have discovered the key ingredients of creating a business that can, and will survive in any economy…online or offline.

Putting People First

Putting your needs aside and putting people first is the foundation of any successful business. Building concrete relationships with your customers will create trust. Once your customer trusts you, they will refer you to others, buy your products and continue using your services. Without trust and customer loyalty..businesses don’t have a fighting chance.

In the Internet Marketing arena, thanking people may be as simple as retweeting an article, commenting on a comrades blog, or sharing their post on Facebook.

Zig Ziglar said it best when he said:

“You will get all you want in life, if you help enough other people get what they want.”

Market Yourself, Not Your Business

Spamming and slamming everyone you encounter with a sales pitch about your new product or business is not only unattractive…it’s completely ineffective. People can smell the desperation all over you. Cold calling strangers, neighbors or old friends, and pitching your network marketing business opportunity to them in the first few sentences of a conversation, is not only self serving…it’s downright annoying. You may not realize this…not only are you wasting your time, you are also wasting their valuable time too.

The great leaders of the most successful businesses today didn’t get where they are by jamming the phone lines and filling people’s inboxes with useless and self serving sales pitches.

Remember what we all learned from our parents as a small child?

“You only get one chance to make a first impression” ~ Mom and Dad.

Learn the simple principles of Attraction Marketing. Not only will you see positive results in your business, but you will begin to see a difference in yourself as well.

Do Business With A Conscience

Your reputation as a person will become the fuel and driving force behind your business’s success. Be honest and forthright. If you lose the trust of one associate or customer, it can only take a few minutes, a few phone calls, or a few quick conversations…to lose them all.

One of my community’s most prominent and successful business owners has this sign in all of his stores.

“It can take weeks and months to gain a customer…but only seconds to lose them”

Self Education

Self education is inarguably one of the most effective tools in creating a successful business. Becoming a business owner puts you in the driver’s seat. You no longer have anyone leading the way. It’s up to you to seek out all of the quality information you can get your hands on to implement your business plan. Invest in yourself. It will prove to be the best investment you will ever make.

“Formal education will make you a living, self-education will make you a fortune” ~ Jim Rohn

In A Nutshell

The holy grail of running a successful business doesn’t lie in the product you are Marketing or the service you offer. Implementing these key elements and tweaking them as you go along, is what most successful business owners focus on.

Surround yourself with leaders, listen to leaders…and learn from leaders.

And at the end of the day, after you’ve learned how to implement these basic business building principles, chances are…

You will be able to sell pet rocks to the President…or ice to an Eskimo.

Strategic Marketing Using Digital Channels The Right Way

If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That’s some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.

When a company is looking to [via its marketing personnel or use of third party agencies] market its products and services use the available digital marketing channels such as…

  • Video Marketing
  • Email Marketing
  • Search Engine Marketing
  • Podcasting
  • Blogging
  • Social Media Marketing
  • Micro Blogging

… all of the activities will need to be carried out via specific digital marketing channels with a view to getting engagement from chosen target market sector clients.

As an example of the statement made above; the decision could be made to use the social media marketing and to connect with clients using an associated advertising platform through which to serve up ads. Going through the process of crafting and executing specific ads necessitates that one understands who the target audience is that the business is concerned with so that time is not wasted running ads that will be ultimately shown up to people that are not interested in the related products or services that the company has to offer. Going through the targeting process will determine where one’s audience ‘hangs out’ so that when the message is seen it is relatively easier to consume [or be interacted with].

When running ads within the social media marketing channel alongside that of publishing engaging and compelling content, connect, following and republishing others content. It is important to make sure that the ads are in fact related to target clients likes, interests and aspirations as this will affect click through rate, engagement and other factors that lead to the actual cost of running the ad itself.

The content aspect of digital marketing is indeed a critical and foundational one as one piece of content can effectively be repurposed for use in various formats and on differing platforms and digital marketing channels. E.g. a well written article can be used as a blog post, then used as the basis for a podcast, this same piece of content can be developed into a video and then used to create multiple micro blogging content pieces. Each piece of content should be used within planned digital marketing channels in order to deliver the marketing message through to the intended market segments.

With the world in which we live in becoming increasingly technology enabled; this is continuing to open up opportunities for marketers and business owners to present their message to clients found the world over. However it is important to execute correctly and to start with the right messages, next the most appropriate digital marketing channel [some of which are listed above] are used in order to put the marketing message in front of the right audience. In other words a targeted approach should used as opposed to a shotgun spray and hope approach.

At the end of the day digital marketing is still a subset of marketing and it itself has its own set of sub digital marketing channels. The strategic digital marketing approach is strongly recommended as when adhered to and the results start coming in, one will understand why it’s important to continue to adopt this approach to business promotion.

Comparing Successful Internet Marketing Systems – Expert Tips For the Business Entrepreneur

Comparing Successful Internet Marketing Systems – Expert Tips
 
If you are researching and evaluating the multiple options available to you to build your own home-based internet marketing business, it is imperative that you identify the quality characteristics of the options available to you. 

In this article, a headline review will be given on two of the most respected internet marketing products available today. Both of these products are geared, structured and sold to enable the home-based internet entrepreneur to make money online. This comparison review features YourNetBiz, a premium and multi-layered product package and that of Maverick Money Makers, an exclusive coaching club geared towards affiliate marketing.

Firstly pricing of these internet marketing products is recognized as being at opposite ends of the pricing scale. There are, naturally, specific benefits of each of these product systems which enable the internet marketing entrepreneur to select an appropriate system to match their needs and budget. The Maverick programme is available for a monthly fee of around £40 and for this you have access to a comprehensive training and tutorial library, multiple suggestions, recommendations for affiliate marketing and regular email updates from Mack Micheals, the founder. Once you have purchased the monthly access to the marketing system, you immediately sign up to become an affiliate and can generate a recurring monthly fee for every new membership that you successfully convert. 

The YourNetBiz system is significantly more comprehensive and has four internet marketing product packages ranging in price from around £300 to £1800 one time payment. In addition to this one time payment, you will be required to set up a monthly paid account with a hosting and payment management system. These combined costs can be as low as £20 per month, or double that for premium services. 

The core offer of both of these internet marketing systems is training and practical learning about how to make money online.  Within the Maverick programme, there are literally hundreds of hours of training tutorials, recorded both in audio and video. There is a 24 hour live customer support line enabling issues to be dealt with on an immediate basis. This system provides a very sound initial introduction into the world of internet marketing and how to make money online. 

The YourNetBiz internet marketing system is also prolific in its provision of training materials and resources. One significant difference to acknowledge is that the YourNetBiz product suite is sold directly by existing members who then act as mentors, coaches and training guides to ensure that new members quickly learn the strategies of internet marketing and how to make money online. Within the YourNetBiz premium package, members have access to an exclusive and world-class travel club providing vacation solutions to destinations around the world. 

One additional differentiator is that the YourNetBiz product system has pre-selected a range of digital, informational and personal development products which are exclusively available to all members for retail either as affiliate resale rights, arrangements or private label rights for personal branding. 

Perhaps the most significant difference between Maverick Money Makers and YourNetBiz is the earnings potential and commission structure which relates to the sale of YourNetBiz product packages. As the unit volume required to make a significant income with Maverick is extremely high, so it will take a considerable amount of planning, preparation and effort to generate a sizeable monthly income. With the YourNetBiz package, as the unit values for the premium products are higher, so the commissions earned per sale range between £200 and £1200 depending upon product level. So for successful internet marketing entrepreneurs who can convert sales of the YourNetBiz product suite, the monthly earnings can quickly grow to exciting levels. 

Good luck in your considerations. 

To your success.

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